Amazon, the biggest internet retailer on the planet is really making strides to break into Hollywood. In an attempt to corner the market, Amazon has struck deals with cable networks Epix to stream movies online and has developed a script sharing platform for aspiring writers. Instead of green lighting movies, Amazon hopes to?develop?scripts into trailers and test how long customers watch the videos. Viewer feedback will be of outmost importance as it will determine the marketability of user submitted scripts.
How Studios Will Benefit
Amazon does not deny they aren't without competition, which is why they are attempting to put together content deals with Hollywood studios. Basically, they are engineering deals for scripts that they know will be a hit. Aspiring screen writers are encouraged to upload original scripts to Amazon studios website for a chance to be selected for audience testing. If the trailer is well?received, then the script has a better chance of being made into a feature. This is good news for starving artists alike, and even better news for Hollywood studios, who are always on the hunt for the next big thing. Amazon competes with Netflix and Hulu Plus, and as the streaming-video-on-demand market grows, so will the need to reach wider target audiences.
Streaming Online Requires Bandwidth
All those scripts that are uploaded to Amazon's site require a fair share of bandwidth. With a large number of screen writers uploading content, ?they might just be bogged down by bottleneck bandwidth speeds. Internet streaming has come a long way since its early days. As ISP's and data centers continually improve upon bandwidth speed for uploads and downloads, the majority of the population will soon be viewing all of their media content online.?
Which is why internet streaming has become so competitive as we transition from traditional TV to exclusively streaming media content online. Come to think of it, I can't even remember the last time I tuned into a standard television station to watch broadcast shows. Now days, you just fire up your computer, plug it into your flat screen and stream the movie or show of your choice. The standard speed of basic internet is quick enough for some but still has a ways to go. As for Amazon studios in Hollywood, look out for another streaming revolution as they reinvent the way we discover hit TV shows and blockbuster movies.
For more information contact James Mulvey
Source: http://www.colocationamerica.com/blog/amazon-goes-hollywood-cashs-in-online-streaming.htm
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