Saturday, January 12, 2013

Lipton encourages 'positive' tea drinking in new effort - PRWeek US

ENGLEWOOD CLIFFS, NY: Unilever's Lipton brand has kicked off a campaign to encourage people to drink tea more often as part of a healthy and happy lifestyle.

The ?Drink Positive? initiative, which includes a national advertising campaign, highlights the brand's classic black tea and promotes the idea of tea being a beverage to drink all the time.

Ryu Yokoi, senior brand manager for Lipton, said the concept for the program came from an exercise the brand did with consumers a year ...

Source: http://www.prweekus.com/lipton-encourages-positive-tea-drinking-in-new-effort/article/275730/

Tony Scott UFC 151 empire state building prince harry Hurricane hunger games Joey Kovar

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.