Official government figures have confirmed that the UK being is now in recession for the first time since 1991. Like many cities, Peterborough has been impacted by the recession in one way or another. Peterborough businesses strive to achieve economic success with unemployment rising rapidly, and businesses closing every day, these figures are deeply worrying. Many commentators widely accept the definition of a recession to be ?two consecutive quarters of negative economic growth?, so in many people?s eyes the UK is now in recession. The recession has had a significant effect on the numbers of vacancies in construction, and may go on to affect retail, manufacturing and engineering. The reduction in spending affects finance and banking, and eventually service industries such as hospitality and catering. Other areas such as Information technology suffer as companies reduce their expenditure.
There are many media that can be used to advertise a business but one of those that sometimes gets overlooked is internet advertising. To thrive in turbulent economic times, internet advertising will be key for Peterborough businesses. With the growth of information on the internet, more and more people are using the internet today for most of their needs. Some people spend hours on the internet and with the busy lifestyle that a lot of people have these days, consumers prefer online shopping. The government has also said, that all UK homes should have access to broadband and faster download speeds by 2012, so it will be essential to have internet presence showing what your Peterborough business can offer.
A common mistake made by businesses who are feeling the pinch is to cut back on their advertising spend, when in fact they should be increasing or at least maintaining it to help ensure their survival in tougher times. Online advertising can be the most cost effective way to get your business profiting and it benefits all types of businesses, promoting your products and services locally and worldwide.
Advertising on the home page of sites is a great way to highlight your product or services and by clicking on it the user will be taken to your website, to your chosen enhanced listing page. With banner advertising, it?s prominent position and size can?t be missed and it will be seen by visitors from all over the world. Traditional methods of advertising such as newspaper, tv and radio are expensive and it is impossible to get a good idea of how many people see your advertisement. Recent studies show that internet advertising is a very powerful tool in reaching a company?s target audience. Unlike any other form of advertising, online advertising is highly measurable. With online advertising it will be much more cost effective, you will be able to target your market much more efficiently and effectively than with many traditional advertising strategies.
The bottom line is that if Peterborough businesses want to give themselves every chance of survival in these difficult economic times, then they can?t afford not to advertise on the internet as part of their marketing strategy.
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Local Small Business Online Advertising And Marketing Video For Local Small Businesses
Source: http://www.webbizbanners.com/2012/09/02/online-advertising-local/
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